This type of project is our passion and why we exist as a studio — advocating for diversity and inclusion at the grassroots level. Originally conceived as part of our “Make it BIEN” internal project series, we decided to pitch it to the Paralympics and they loved it.  The inspiration for this animation came from our desire to give Paralympic sports the same polished treatment that mainstream sports enjoy. To achieve this, we went for a sleight-of-hand visual setup.

Then we surprise viewers with a big reveal that shows wheelchair basketball players have the same energy, strength, and spirit as NBA players. With the help of our disability consultant and sound designer, David Jeffers at Quadriphonic, we did deep-dive research to stay authentic. We learned wheelchair basketball rules, researched the right kind of wheelchairs to depict, and showcased the various types of players with disabilities who play the sport.

As a quadriplegic sound designer, David used an iPad Pro to create the soundscape, using sound effects and music to bring the visuals together and develop a sense of drama.

He is very proud to be a voice for the community, and to have the Paralympics endorse the end product is a dream come true.

Our Role
Concept, script, illustration, 2D animation, sound design

Project Timeline
4 weeks

Project Style
Brand Awareness

Client: Paralymics

Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Elena Dreyer

Illustration: Nico Piccirilli
Animators: Alejandro Imondi, Deanna Reilly, Chris Saez, Ricardo Mendes

Research & Consultancy: David Jeffers

Sound Design: Quadriphonic